Marketing on the Web must form part of the implementation of an organisation's overall marketing strategy. Just putting your site on line will not mean your products will be found by millions of web browsers. We can assist you with techniques to bring the right people to learn about your products and services.

Multibase brings together a diverse team of professionals with a deep understanding of a wide range of markets - industrial, commercial, government, education and community sectors among them. This understanding helps us provide sensible advice on strategies to market your site - and to market through your site. Our marketing specialists will work with you to ensure that your objectives are clear and measurable, and will ensure that your objectives are implemented through a well-designed eBusiness project.

Harness the Internet to meet your marketing objectives

We research and develop services to ensure that customers take maximum advantage of the opportunities generated by this new marketing and communications medium. Techniques for creating pull of visitors to a site, for holding their interest and presence in the site and for leading them to take action, are continually being developed and enhanced.

Get them there

Your site needs to be updated regularly with new information and functionalities to ensure that visitors will come back. We will design with you a manageable and maintanable update and refreshing schedule so that upgrades to your site become part of your normal business procedures.

Keep them there

Once browsers arrive at your web site you need to keep them there - and these techniques might be visual, audio, and especially enhanced functionalities and value-added services that offer a reason to explore the site. Exciting web sites can also be frustrating for browsers if they are too slow to access. Our site architects balance glamour with functionality.

Collect feedback

A business needs to know if customers like its product. A successful web site is no different. We can provide feedback mechanisms direct from the browsers to you, as well as to provide overall usage statistics that provide far more value than the primitive “hit rate”. Your site should include feedback mechanisms to ensure that merchants are aware of the success of their sites, to be able to study the make up of the types of visitors to their sites and of when it is time to have the content refreshed.

Get your name out there

Standard and tailored packages are provided for creating the most useful links for your site, for integrating on-line marketing into overall marketing strategies, for targeting particular market groups and much more.

Integrate into your business

Business activities over the Internet should interface cleanly to your other business systems. Our programmers are skilled in many computing technologies and platforms.

Manage search engine listings and advertising

How do you get up the top of a search engine or directory listing in a particular topic area? Optimising your site to be search-engine friendly is an important marketing strategy for any site whether commercial or otherwise. We use a range of strategies appropriate to different contexts to help you. If required, we will also list your site on major search engines, then review the listing several times over the next few months.

You may also consider advertising on search engines, for example Google Ad-Words.