Is your IT investment growing your revenues?

How are you finding these uncertain times? Whether the economic downturn is affecting your business directly, or those of your customers, we all need to protect our revenue and our customers, and keep the business growing as we serve our customers.

How hard will it be next year? Multibase has been supporting business IT through good times and bad since 1983 – but none of us know. However, we can do something about it. All businesses have challenges, and all have opportunities. Chances are, when you look at your current business pain points, or you consider how you can best exploit your assets, IT can make a contribution.

If your current IT systems are working for you, you need to keep them delivering value to you efficiently. At the same time, could you improve the value that you generate from your existing IT investment? And thirdly, is your IT spend is well-directed?

 

Case study - Rebuilding an underperforming web site

Multibase was asked to advise on rebuilding an underperforming web site. Its proprietary content management system was not available for third parties to licence or support. Since the relationship with the CMS vendor had broken down, the web site was meant lost opportunity instead of revenue - and looked like being expensive to replace. The customer needed new interactive features on the web site to grow the business. An open source CMS was requested, so that the customer was not locked into one supplier.

The customer’s budget would normally build a productive, attractive web site, with many standard content management system features such as forums, blogs, articles and document storage – but the request for these to work in particular ways outside the standard feature set would mean custom development. In addition, the interactive functions that would give the customer its competitive edge were not available in any existing CMS and would require custom-built modules. The likely cost would exceed the budget.

Multibase's consultancy showed that if the customer accepted standard functions for the most standard features of the web site, then more of the available budget could be used for a dynamic look and feel and the specialised modules, rather than custom programming for features that could be found in any CMS.

An open source CMS would mean that software licences, initial implementation and ongoing maintenance were less costly – but the original request for highly customized programming of standard features would mean that maintenance would be expensive and locked in to the original developer unless budget was allowed for extensive documentation.

The solution offered the customer a choice. Firstly, an expensive custom-built system that provided exactly the functionality initially requested – but which didn’t in fact meet all its stated needs in terms of maintainability. It would be expensive to support in the medium term, and risked more expensive daily maintenance. Or secondly, use a standard content management system and employ standard, existing modules where possible – and concentrate the budget on building the functions that really made the web site unique.

Multibase was asked to advise on rebuilding an underperforming web site. Its proprietary content management system was not available for third parties to licence or support. Since the relationship with the CMS vendor had broken down, the web site was meant lost opportunity instead of revenue - and looked like being expensive to replace. The customer needed new interactive features on the web site to grow the business. An open source CMS was requested, so that the customer was not locked into one supplier.

The customer’s budget would normally build a productive, attractive web site, with many standard content management system features such as forums, blogs, articles and document storage – but the request for these to work in particular ways outside the standard feature set would mean custom development. In addition, the interactive functions that would give the customer its competitive edge were not available in any existing CMS and would require custom-built modules. The likely cost would exceed the budget.

Multibase's consultancy showed that if the customer accepted standard functions for the most standard features of the web site, then more of the available budget could be used for a dynamic look and feel and the specialised modules, rather than custom programming for features that could be found in any CMS.

An open source CMS would mean that software licences, initial implementation and ongoing maintenance were less costly – but the original request for highly customized programming of standard features would mean that maintenance would be expensive and locked in to the original developer unless budget was allowed for extensive documentation.

The solution offered the customer a choice. Firstly, an expensive custom-built system that provided exactly the functionality initially requested – but which didn’t in fact meet all its stated needs in terms of maintainability. It would be expensive to support in the medium term, and risked more expensive daily maintenance. Or secondly, use a standard content management system and employ standard, existing modules where possible – and concentrate the budget on building the functions that really made the web site unique.

How can we help you?

What's the impact of a failure in your critical IT infrastructure? Protect your business revenue by implementing a business continuity and disaster recovery plan for your IT infrastructure.

Review your most business-critical or most costly business processes, then improve them and implement technology to standardise procedures.

New technologies, whilst there is a startup cost, may be able to save operating or maintenance costs or help you take advantage of new business opportunities.

Be opportunistic: for example, when moving offices, install a wireless network or locate your server infrastructure in a data centre.

Commit to a structured IT development component in your business plan, to keep outlays to a regular budgeted amount rather than waiting for a crisis and having to spend an unexpected amount.

Consider the options for financing new infrastructure as operating expenses rather than capital expense. Some vendors are offering great deals in the present climate.

What's the impact of a failure in your critical IT infrastructure? Protect your business revenue by implementing a business continuity and disaster recovery plan for your IT infrastructure.

Review your most business-critical or most costly business processes, then improve them and implement technology to standardise procedures.

New technologies, whilst there is a startup cost, may be able to save operating or maintenance costs or help you take advantage of new business opportunities.

Be opportunistic: for example, when moving offices, install a wireless network or locate your server infrastructure in a data centre.

Commit to a structured IT development component in your business plan, to keep outlays to a regular budgeted amount rather than waiting for a crisis and having to spend an unexpected amount.

Consider the options for financing new infrastructure as operating expenses rather than capital expense. Some vendors are offering great deals in the present climate.

Here to help
T: +61 (0)2 9805 1911
E: info@mbase.com.au

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Multibase WebAustralis Pty Ltd  ABN 54 063 962 916  Level 1, 11-17 Khartoum Rd, Macquarie Park NSW 2113 AUSTRALIA
T: +61 (02) 9805 1911  F: +61 (02) 9805 1931  E: info@mbase.com.au  W: www.mbase.com.au
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